Our short answer: choose La Growth Machine when you want LinkedIn, email, enrichment and optional calls or X in one visual system. Choose HeyReach when LinkedIn needs deeper multi-sender operations and you want email to remain in Instantly or Smartlead. Treat LGM's current Ultimate price carefully because its official sources disagree.
| Decision | HeyReach | La Growth Machine |
|---|---|---|
| Entry price | $79/sender monthly; $63 annual below 10 | Basic €60/identity/month in current annual view |
| Channels | LinkedIn; email via Instantly or Smartlead | LinkedIn + email; calls and X on higher tiers |
| Enrichment | 100 one-time credits per Growth sender | 250, 400 or 1,000 enriched leads monthly |
| Sending inboxes | Managed in external email tool | 1, 5 or 10 email inboxes per identity |
| Trial | 14 days, no card | 14 days, no card; custom sequences excluded |
Pricing conflict: checked 5 September 2026. LGM's live annual pricing page renders Basic at €60, Pro at €120 and Ultimate at €120 per identity per month. Several recent official LGM articles still state €60, €120 and €180. Confirm Ultimate in checkout before publishing a budget or purchasing.
The products draw their boundaries differently
HeyReach Growth bills each active LinkedIn sender. Below ten senders it costs $79 monthly, $71 quarterly or $63 annual-equivalent. At ten or more senders it publishes $59, $53 and $47 rates. It includes unlimited campaigns, a unified LinkedIn inbox, sender operations, API, webhooks, workspaces, permissions and MCP. Native connections send email actions to Instantly or Smartlead.
La Growth Machine bills each identity, defined as a connected profile that can launch campaigns. Basic includes LinkedIn and email. Pro adds calls, while Ultimate adds X and its deepest CRM workflow. Team members who prepare campaigns, inspect performance or answer replies do not necessarily need a sending identity, which makes headcount different from billable identities.
Pick HeyReach
Specialize the LinkedIn layer
You need explicit sender pools, client workspaces, MCP and control over which dedicated email platform performs each email step.
Pick La Growth Machine
Consolidate the stack
You want native email, enrichment, rotating inboxes, calls, social signals and CRM workflows around each sending identity.
LGM pricing needs a dated explanation
The current live annual page shows Basic at €60 per identity per month with 250 enriched leads, one sending email, up to three identities and three included team members. Pro is €120 with 400 enrichments, five rotating sending emails, six active campaigns, unlimited separately billed identities and 25 members. Ultimate currently also renders €120, with 1,000 enrichments, ten inboxes, unlimited campaigns and members, X and deeper HubSpot and Pipedrive synchronization.
That identical Pro and Ultimate price may reflect a current offer, a repricing or a page error. Recent official LGM comparison articles describe annual Ultimate as €180. The pricing page exposes monthly, quarterly, semiannual and annual controls, but its static output does not reveal reliable prices for every cadence. The honest approach is to publish the live annual figures with this conflict, link the source and ask LGM to confirm a written quote. Do not infer missing cadence prices.
Enrichment is more central in LGM
LGM includes a monthly enriched-lead allowance at each tier and describes waterfall email enrichment across multiple providers and verification services. Additional enrichment credits can be purchased. Its page illustrates one credit per enriched lead, but pack pricing and exact treatment should be checked at purchase.
HeyReach supplies 100 enrichment credits once per Growth sender, 1,000 once on Agency and 3,000 once on Unlimited. Because these do not refill monthly, a team with continuous enrichment demand should include top-ups or an external data provider in its total cost. Teams that already enrich in Clay may prefer that separation.
Campaign and CRM scope expands by LGM tier
Basic has ready-made templates and up to three active campaigns. Pro adds a custom workflow, imported LinkedIn intent audiences, A/B testing, a multichannel inbox, social-warming actions, notifications and broader Zapier, Make, Clay and API integration. Ultimate raises the campaign limit to unlimited and adds native HubSpot and Pipedrive activity, enrichment and trigger workflows.
HeyReach keeps its core campaign features available on Growth and changes economics and service at agency scale. Its 25- and 50-sender packages provide pooled seats, client workspaces, permissions, white labelling and onboarding. That is a stronger published agency model than LGM's quote-based plan, which requires at least six identities.
Both approaches carry LinkedIn risk
LGM uses “100% safe” language on its pricing page and both vendors describe operational safeguards. LinkedIn itself says unauthorized third-party automation and scraping are prohibited and may lead to account restrictions. The platform's policy is the controlling source. Neither a cloud architecture nor a dedicated IP changes that policy, so do not treat vendor safety claims as a guarantee.
Official sources
- HeyReach pricing and HeyReach plan guide
- La Growth Machine live pricing
- Recent official LGM comparison showing the conflicting Ultimate rate
- LinkedIn prohibited-software policy
See how the alternatives differ in HeyReach vs Skylead, HeyReach vs lemlist and HeyReach vs Salesflow.
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