Step by step

Guides for the AI‑run GTM stack.

How to connect Claude to the tools you use, set up Claude Code for go-to-market work and automate the repetitive parts of outbound and RevOps. Each guide says how long it takes and when we last checked the steps.

01 · AI basics

Start here

What MCP servers are and how Claude Code fits a GTM team.

What are MCP servers?

The plug that connects Claude to your tools.

10 min read · Nicolas de la Guardia

Claude Code for GTM

Build the CLAUDE.md that runs your GTM work.

45 min setup · Jan Rasmussen

02 · Connect your tools

Wire Claude into your stack

Give Claude access to the tools your team already works in.

Connect Figma to Claude

Let Claude read and build from your designs.

15 min setup · Nicolas de la Guardia

MCP servers for GTM

Which connectors to add, grouped by job.

15 min read · Nil Rasmussen

Claude skills for Clay

Turn one-off prompts into reusable Clay skills.

30 min per skill · Jan Rasmussen

03 · Build workflows

Put it to work

Agents, hooks and pipelines that run the repetitive parts of outbound and RevOps.

Outbound agents

Subagents and hooks for outbound work.

2 hours setup · Jan Rasmussen

CRM hygiene pipeline

Audit, dedupe and enrich your CRM on a schedule.

Half a day first run · Jan Rasmussen

04 · Playbooks

Run the whole motion

End-to-end outbound, the plays worth running and the stack we run it on.

Outbound playbook 2026

Seven stages from mapped market to close.

20 min read · Jan Rasmussen

12 GTM plays

Trigger, target, message and tools for each.

20 min read · Jan Rasmussen

Our GTM stack

The tools we run, tiered, and why.

15 min read · Nicolas de la Guardia