Go-to-market for industries everyone else skips.

We build and run your outbound in your sector and your buyers' language. Pipeline, not positive replies.

Free 30-min GTM Engine Review · we map your TAM and tell you straight

Built revenue systems for

Universal Robots, Airtop, Mermaid, Tucsen, Thera, Qevlar AI, Mindsprint, and Rethink BH.

Our edge

We speak your market's language. Literally.

Robotics, industrial, medtech, logistics, semiconductors, vertical SaaS. Nobody does serious outbound there: your buyers' inboxes are quiet, and a precise first touch in their own language lands. That gap is our advantage.

Underserved industries Any geography Native-language copy Fluent in your sector

How we work

What most teams get wrong.

01Map the market

Most teams buy a list and call it a market.

We start with who you actually sell to: the profile of an account that fits, before anyone builds a list.

02Firmographics, technographics, intent

Most teams filter on headcount and call it done.

We map everyone you could sell to: firmographics, technographics and live buying intent. Your entire market, scored and ranked.

03Enrich every account

Most teams settle for one database.

Every account that makes the cut gets waterfall-enriched: verified emails, LinkedIn profiles and third-party signals, each pulled from whichever provider has it right.

04AI research agents

Most teams personalize with {first_name}.

Agents read the account before we write to it: news, hiring, tech stack, buying committee. Real research on every account, at list scale.

05Multichannel outreach

Most teams blast one channel and pray.

LinkedIn automated, LinkedIn manual and email, sequenced together and written in your market's language by native speakers.

06Replies to meetings

Most teams let replies sit for days.

Positive replies hit Slack in minutes and get answered the same day. No-shows and not-nows recycle back into outreach instead of disappearing.

07Meetings on the calendar

Most teams count a reply as a win.

A reply is not the goal. It becomes a meeting on your calendar, recorded and summarized, with the context your team needs before the call.

08Handoff & close

Most teams vanish after the intro call.

Clean handoff into your sales motion: context, transcripts and proposals ready, every opportunity synced to your CRM.

09Closed won

Most teams stop at the handoff.

We stay on the opportunity to the signature. From mapped market to closed won, run for you every week.

Most teams get one step right.
We run all nine, to revenue.

The system

The brain in the middle. Yours to keep.

Every tool in your stack feeds one GTM brain: data, outbound, lead capture. Every reply and result flows back into it, and we're the operators on top, reading what it surfaces and turning it into pipeline you can trace to the signal that drove it.

Why Arrel

You followed the founder. You got the intern.

Arrel

Founders. Your sector. Your buyers' language.

Works the industries everyone else skipsRobotics, industrial, medtech, semis. And yours.
Founders on your account, every weekThree ex-ColdIQ founders. One leads, all work it.
Outreach built on research, not merge fieldsEnriched data, AI research, a human reads it.
Measured on pipeline, not repliesQualified meetings, traced to the signal.
Leaves you a system you ownThe GTM brain stays with you.
SaaS playbook, reusedLearns it on your payrollTrained on SaaSYou know it, can't sell it
A junior, once signedOne hire, rampingYou, after hoursYou, between calls
{first_name} + templateBy hand, 20 a dayOne template, thousand sendsFrom memory
Positive repliesActivitySends and opensGut feel
Nothing, locked inLeaves with themRented loginsIn your head

Case study

How Universal Robots scaled outbound into new markets.

Industrial robotics · Europe

Universal Robots wanted outbound across Europe, in-language and in-sector. We built and ran the engine end to end.

  • MarketsEurope
  • LanguagesNative English, Spanish & Italian copy
  • ModelSourced, enriched, sequenced, and booked. Run for them.

120

Qualified opportunities

$4M+

Pipeline created

"It's been a really positive experience working with the Arrel team. They've been a strong partner in scaling our outbound across Spain and Italy. We're already at 120 opportunities at a 6.45% reply rate. Sharp, responsive, and easy to collaborate with."

Samuel Sanchez

Head of Growth @ Universal Robots

Other testimonials

"Their AI-driven approach was a total eye-opener. They seamlessly stitch the latest AI tools into a high-efficiency pipeline, a 'one-man army' without sacrificing precision. This is clearly the new standard for sales."

Adrian Huang

Sales Engineer @ Tucsen

"The Arrel team are excellent communicators. Their clear, direct, and friendly approach made it easy to understand the work they accomplished and to make strategic decisions from their recommendations."

Brian Grady

Director of Demand Generation @ RethinkBH

"We're in a niche most agencies deem unreachable, so we assumed outbound wasn't for us - Arrel.ai proved otherwise. In the first 90 days that turned into 40+ qualified leads. The kind of attention to detail you rarely see."

Adrià Bosser

Co-Founder @ uSpot

Contact us

The markets everyone skips are the ones still listening.

Our principles

Questions we get asked.

Straight answers, no pitch.

What's the GTM Engine Review?

A free working session, not a sales call. We map your total addressable market, look at the channels and tools you already run, and tell you straight whether outbound is worth it for your company right now. Sometimes the answer is no, or not yet, and we say so. If it is worth it, you leave with a sized market, a first set of plays, and a clear view of what a system would take to build.

Still have a question? Ask us on the call

What exactly is the GTM brain?

A private workspace connected to every tool in your engine: your CRM, your outbound tools, your lead capture. Every campaign, reply and result flows into it and gets documented, so the system learns what works in your market instead of resetting each week. It's where iterations get suggested and logged, where your ICP, messaging and plays live, and it stays yours after the engagement ends.

Still have a question? Ask us on the call

Why not a bigger agency?

You follow the founder, you sign, and a junior shows up. That's the agency model, and it's why results fade after month two. Here the three founders work your account every week, with one leading it. And because everything runs through the GTM brain, the learning compounds in your CRM instead of resetting when an account manager changes. Bigger agencies protect margin. We protect the system.

Still have a question? Ask us on the call

Why not hire an SDR?

An SDR chases a number. They take three to six months to ramp, and when they leave, the process leaves with them. We build a system that stays: the data, the plays, the messaging and the record of what worked. It's producing pipeline this month, not in six, and if you later hire in-house, they inherit a running engine instead of a blank CRM.

Still have a question? Ask us on the call

Do you only work with SaaS?

No. Robotics, industrial automation, medtech, deep tech and the other hard-to-reach markets are where we do our best work. These are industries most agencies skip because the buyers are technical, the lists are hard to build and the language is specific. That's exactly why their inboxes are still quiet, and why a well-built system still gets replies there.

Still have a question? Ask us on the call

Do we keep anything when it's over?

Everything that matters. The GTM brain and all of it: your ICP definition, messaging, plays, campaign history and the documented learnings from every iteration, ready to run internally or hand to whoever comes next. The tools themselves are subscriptions you'd hold anyway. The brain is the asset, and it lives in your accounts, not ours. Nothing to migrate, no lock-in.

Still have a question? Ask us on the call

  • 3 founders on every account
  • 50+ B2B engagements
  • Weekly meetings and pipeline report
  • Yours to keep when it's over