What the grader checks
Each message passes the length check at 120 words or fewer. Each message passes the ask check with no more than one question mark. The full sequence passes the link check with no more than one HTTP link.
The placeholder check looks for common merge-field forms such as double braces, capitalized square brackets and angle brackets. The repetition check compares unique words in adjacent messages using Jaccard overlap. It flags overlap at 60% or higher.
Why there is no reply-rate score
Reply rates depend on audience fit, timing, sender reputation, offer, channel and execution. Copy alone cannot support a credible forecast. The result therefore reports seven visible checks and shows the evidence for each one.
Use the Signal Campaign Builder to define a trigger and evidence standard before writing. The multichannel outbound sequence guide covers routing and handoffs around the copy. For platform-level sequence trade-offs, compare HeyReach vs lemlist and HeyReach vs La Growth Machine.
Review the whole motion
Copy is only one part of launch readiness.
We can inspect the audience, evidence, workflow and measurement plan in a free GTM Engine Review.
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