Meet the team

Three founders on every account.

Jan Rasmussen

Jan Rasmussen

Co-founder · Strategy & clients

Jan - All-American swimmer, economics at Drury - came up through sales end to end: #1 SDR, 250+ closed deals at 210% of quota, Enterprise AE at ColdIQ.

At Arrel he leads strategy and the client relationship, and runs your weekly review.

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Nil Rasmussen

Nil Rasmussen

Co-founder · Growth & markets

Nil went from data engineering and $1B+ M&A due diligence at EY-Parthenon to outbound at ColdIQ: $10M+ in pipeline generated for Universal Robots and dozens of B2B teams.

At Arrel he owns growth and markets - the ICP work, the messaging, the native-language copy.

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Nicolas de la Guardia

Nicolas de la Guardia

Co-founder · Engine & data

Nick spent four years as a full-stack engineer at Morgan Stanley, then built the 300+ production automations behind ColdIQ's AI-powered outbound.

At Arrel he builds the engine - sourcing, enrichment, and the GTM brain that learns from every reply.

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