Arrel Insightshttps://arrel.ai/insightsPractical field notes on GTM engineering, outbound systems and RevOps.en AI GTM Creators Worth Following on LinkedInhttps://arrel.ai/insights/ai-gtm-creators-to-followhttps://arrel.ai/insights/ai-gtm-creators-to-followA list of LinkedIn creators we learn from in AI, GTM engineering, content, sales and marketing, plus how to learn from creators without copying them.Nil RasmussenWed, 30 Sep 2026 12:00:00 GMT Claude Code for Outbound: One Joined-Up Pipelinehttps://arrel.ai/insights/claude-code-for-outboundhttps://arrel.ai/insights/claude-code-for-outboundWhy Claude Code underdelivers when it is used as a chat window, and how to run signals, scoring, enrichment, copy and launch as one outbound pipeline.Jan RasmussenWed, 30 Sep 2026 12:00:00 GMT How Claude Code Replaced Our Outbound Stackhttps://arrel.ai/insights/claude-code-replaced-our-outbound-stackhttps://arrel.ai/insights/claude-code-replaced-our-outbound-stackHow we rebuilt our outbound pipeline around Claude Code: seven stages from signal to analysis, what each stage does, and what the tools underneath still do.Nil RasmussenWed, 30 Sep 2026 12:00:00 GMT European Sales Tech: A Map by Categoryhttps://arrel.ai/insights/european-sales-techhttps://arrel.ai/insights/european-sales-techA category map of European-built sales tools for outbound, from data and enrichment to CRM, and what European teams should check before buying.Jan RasmussenWed, 30 Sep 2026 12:00:00 GMT Account Tiering for Outbound: A Practical Modelhttps://arrel.ai/insights/account-tiering-for-outboundhttps://arrel.ai/insights/account-tiering-for-outboundBuild an explainable account-tiering model using fit, timing, coverage and effort, with clear actions for every tier.Jan RasmussenFri, 04 Sep 2026 12:00:00 GMT What Is a GTM Brain? Build a System That Learnshttps://arrel.ai/insights/gtm-brainhttps://arrel.ai/insights/gtm-brainLearn what belongs in a GTM brain, how it connects to execution, and how to preserve go-to-market knowledge your team can use.Nicolas de la GuardiaFri, 04 Sep 2026 12:00:00 GMT GTM Engineer vs RevOps: Ownership and Boundarieshttps://arrel.ai/insights/gtm-engineer-vs-revopshttps://arrel.ai/insights/gtm-engineer-vs-revopsCompare GTM engineering and RevOps by workflow, ownership and outcomes, with a practical model for deciding where each role should lead.Nicolas de la GuardiaFri, 04 Sep 2026 12:00:00 GMT GTM Engineer vs SDR: Which Should You Hire?https://arrel.ai/insights/gtm-engineer-vs-sdrhttps://arrel.ai/insights/gtm-engineer-vs-sdrCompare what SDRs and GTM engineers own, the metrics they move, and when to hire each. A practical decision guide for B2B teams.Jan RasmussenFri, 04 Sep 2026 12:00:00 GMT How to Define an ICP for Outboundhttps://arrel.ai/insights/how-to-define-an-icp-for-outboundhttps://arrel.ai/insights/how-to-define-an-icp-for-outboundTurn an ideal customer profile into observable account rules, exclusions, evidence standards and a testable outbound market.Jan RasmussenFri, 04 Sep 2026 12:00:00 GMT How to Design a Multichannel Outbound Sequencehttps://arrel.ai/insights/multichannel-outbound-sequencehttps://arrel.ai/insights/multichannel-outbound-sequenceDesign a multichannel outbound sequence around buying roles, context, channel purpose, reply states and seller ownership.Nil RasmussenFri, 04 Sep 2026 12:00:00 GMT Outbound Attribution: Connect Plays to Pipelinehttps://arrel.ai/insights/outbound-attributionhttps://arrel.ai/insights/outbound-attributionBuild outbound attribution that connects accounts, signals, plays and touches to qualified meetings and pipeline outcomes.Nicolas de la GuardiaFri, 04 Sep 2026 12:00:00 GMT Outbound for Robotics and Industrial Companieshttps://arrel.ai/insights/outbound-for-robotics-and-industrial-companieshttps://arrel.ai/insights/outbound-for-robotics-and-industrial-companiesA practical outbound framework for robotics and industrial companies selling across complex accounts, regions and buying committees.Jan RasmussenFri, 04 Sep 2026 12:00:00 GMT An Outbound Maturity Model for B2B Teamshttps://arrel.ai/insights/outbound-maturity-modelhttps://arrel.ai/insights/outbound-maturity-modelDiagnose your outbound system across market, data, activation, handoffs and learning with a practical four-stage maturity model.Nil RasmussenFri, 04 Sep 2026 12:00:00 GMT Signal-Based Outbound: An Operator's Guidehttps://arrel.ai/insights/signal-based-outboundhttps://arrel.ai/insights/signal-based-outboundLearn how to turn buyer and company signals into a reliable outbound queue, with clear qualification, routing and feedback rules.Nil RasmussenFri, 04 Sep 2026 12:00:00 GMT TAM Mapping for Outbound: A Practical Workflowhttps://arrel.ai/insights/tam-mapping-for-outboundhttps://arrel.ai/insights/tam-mapping-for-outboundBuild an outbound-ready TAM map with clear account rules, qualification gates, tiering, buying committees and CRM ownership.Jan RasmussenFri, 04 Sep 2026 12:00:00 GMT Waterfall Enrichment for Outboundhttps://arrel.ai/insights/waterfall-enrichmenthttps://arrel.ai/insights/waterfall-enrichmentDesign a waterfall enrichment workflow with clear field contracts, provider fallbacks, confidence rules and CRM writeback.Nicolas de la GuardiaFri, 04 Sep 2026 12:00:00 GMT What Is a GTM Engineer? Role, Systems and Outcomeshttps://arrel.ai/insights/what-is-a-gtm-engineerhttps://arrel.ai/insights/what-is-a-gtm-engineerA practical guide to what a GTM engineer owns, how the role works with sales, and when a company is ready to hire one.Nil RasmussenFri, 04 Sep 2026 12:00:00 GMT When to Hire a GTM Engineerhttps://arrel.ai/insights/when-to-hire-a-gtm-engineerhttps://arrel.ai/insights/when-to-hire-a-gtm-engineerDecide when a GTM engineer is the right hire by diagnosing strategy, workflow, data and seller-capacity constraints.Jan RasmussenFri, 04 Sep 2026 12:00:00 GMT